Tools, communication tips, explanations...

Tools
Mental Mapping

Communication
Nudging
Cognitive biases
General principle to push new ideas
The importance of illustrations

Understanding the pitfalls of diffusion
The acceptance models
About the gap between deeds and intentions
Roger's 5 forces for innovation diffusion
The famous chasm
The conceptual domains and the knowledge

Other (to be classified)
the importance of play
the importance of being curious about everything
weird facts about creativity